DESIGNING SECURE USER EXPERIENCES

Security shouldn’t feel like a roadblock, it should feel seamless. Ali Angco, a product designer at Shopify and UX/UI educator at Memorisely, believes great security is about protecting users without disrupting their experience.

In this talk, Ali will break down how to design intuitive, frictionless security features that align with human behavior. She’ll share why users always take the path of least resistance, and how to make security feel like a natural part of their journey, rather than an obstacle.

If you’re a designer looking to build trust, enhance usability, and create secure yet effortless experiences, this session is for you.

Join Ali Angco at Frontrow 2025!